The Advent Calendar can be edited throughout December. It doesn’t have to be entirely complete when it goes live on 1 December.
Your advent calendar has already been published with us. The link is found under Publish Options > Link and is formed by the name you have chosen as your subdomain and e.g. adventcalendar.com. If you need to integrate the advent calendar on your website, you can use the script from Publish Options > Embed.
Settings > General: Check that everything is correct here and also check Advanced to enable Allow search engine indexing and Activate daily reports.
Settings > Preregistration: In order to ensure a high participant rate, you should enable Preregistration. This builds anticipation with a countdown to December 1. Share the preregistration link on Facebook and your website’s blog or newsfeed. You can find this link by clicking Publish Options > Link.
Results > Preregistrations: If you have obtained consent for participation in the advent calendar elsewhere, you can import valid preregistrations from a CSV file that has the following information and order: email, first name, last name, mobile.
You should enable Email reminders for all preregistered and participants so that they receive daily emails from December 1. These reminders are sent automatically on the selected days unless the participant chooses to unsubscribe. Use Include daily content: Question and Prize to automatically show today’s calendar question and prize with images in the reminder.
You can choose when the email reminders are sent. The time it takes to send to all reminders depends on the number of participants and traffic.
Settings > Sharing: Choose the Social Media channels which you want the participants to be able to share the calendar. Upload your own share image (if necessary) or use the automatically generated image.
Publish > Link: Share the calendar using the link in a post on Facebook. In Settings > Share it’s also possible to activate Share individual days to share the daily question and image or daily prize and prize image instead of sharing the entire calendar. E.g. use https://mycalendar.adventcalendar.com/1 to share the December 1 window directly.
In order for the advent calendar to be as effective as possible, you can encourage participants to like and share and then reward those who have recruited the most participants. Go to Results > Referrals where you’ll see an overview of people with the highest number of recruits.
Use the confirmation message to present the daily offer or discount code. Add a link to your website and encourage participants to share your calendar on social media.
Settings > Registration form: Choose the fields that participants must fill out to register which give you the most relevant information. You must obtain consent if you subsequently want to send the participants offers. Choose what the consent applies to and whether it is required to provide this information to participate in the calendar. It’s possible to use several different consent fields.
It’s also possible to add Extra fields if you want to obtain more information from the participants.
Settings > Registration form: To encourage participants to participate in your advent calendar again next year, you can enable Obtain invitation consent. An email reminder will be automatically sent on December 1 next year to those who request an invitation. This can either be activated from 1 December or later during the period.
NB: We have enabled CAPTCHA by default to minimize bot registrations.
Settings > Auto draw: Winners are drawn after midnight on the specified day and will be listed under Winners. Here you can edit, delete and manually draw more winners. Winners are also summarised in the daily report that’s emailed to you every morning.
Important: winners are NOT automatically published or informed.
